Appealing to health and environmentally conscious consumers meant transforming the Estancia Beef Website to better convey the company’s uniqueness as a producer of high-quality beef. The new site needed to focus on the company’s culture and brand value to build a bond with customers.
Marker Seven rebuilt the Estancia Beef site using visual elements that support the company’s high-quality, environmentally safe and humane brand attributes. Content is educational in contrast to the original site’s more scientific content. By using Drupal, open source content management system, Marker Seven enables Estancia Beef to handle it own site updates.